Joe Makuza Hasst Media

After the talk · Voice of the Entrepreneurs

You heard Joe speak at Voice of the Entrepreneurs.

Your marketing problem may be bigger than marketing.

I diagnose the real problem, then help fix what is actually holding the business back.

Watch the full explanation Or go straight to WhatsApp
Joe Makuza speaking, seated in a studio
Joe MakuzaKigali

01 — The next part of the conversation

Approx. 6:33
Recorded for one viewer, not a room. Different from the talk you just heard.

02 The system

Four things have to work together.

Most businesses only pay for the first. A gap in any one of them makes the others less valuable.

  1. 01

    Attract

    The right people notice the business and understand what it offers.

  2. 02

    Capture

    Every enquiry lands somewhere real, with its source recorded.

  3. 03

    Convert

    The team can guide the buyer and follow up, not only the founder.

  4. 04

    Measure

    You can see which sources and actions actually produce customers.

What you measure decides what you attract next.

03 A diagnosis, not a prescription

A restaurant asked for more customers.

The request is where the conversation starts. It is rarely where the answer is.

  1. The request

    “We need more customers.”

    The obvious answer would be more ads, more posts, more traffic.

  2. The hidden leverage

    A loyal customer base was already there.

    Regulars who came back without being asked.

  3. One possible idea

    One idea was a VIP membership for those regulars.

    An idea from the diagnosis, not something implemented.

  4. The lesson

    Find the leverage already inside the business before paying for new attention.

Anonymised. Shared to show the thinking, not as a result.

04 Proof, with context

$70,000

In a previous US-based sales role, I helped generate $70,000 in business in six months.

Previous role · remote, US-based sales

  • Rwanda
  • Zambia
  • Remote US teams

Sales, marketing and business systems work across three markets.

Current work In progress · permission pending

A logistics business in Kigali

Started as sales training and grew into tools, websites and a simple way to capture quote requests. Name and outcomes withheld until the client approves.

05 How Joe works

Nothing gets built before the problem is clear.

  1. 01

    Talk

    A short conversation about what is happening in the business.

  2. 02

    Diagnose

    Look at marketing, sales, offer, experience and follow-up together.

  3. 03

    Scope

    Agree in writing what will be fixed, and why.

  4. 04

    Build

    The simplest thing that fixes the real problem.

  5. 05

    Train & Support

    Your team learns to run it without Joe in the room.

06 Fit

This works best for some businesses.

A good fit

  • An operating business with real customers
  • Real activity: marketing, sales or enquiries already happening
  • A sense that something is leaking, even if you can't see where
  • Willing to look honestly at the whole system

Not for everyone

  • You want random posts with no wider plan
  • You want a quick tactic, not a diagnosis
  • You want a complicated system because it looks impressive
  • You want guaranteed results without changing how the business operates

The first conversation is a diagnosis, not a pitch.

Start a fit conversation on WhatsApp.

Tell Joe what is happening in the business.

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